
Johnstone discusses fair trade clothing and laments that "many employers will take months or years to implement it or fiddle the figures by imposing impossible production targets that can be met only by unpaid overtime." Western customers can get invigorated by occasional, brand-specific boycotts, but aren't willing to make the connection between cheap clothing and the low wages that made it possible. The recession has moved even more customers into the cheaper clothing, "so the budget fashion industry has had a good recession."
Between that and the 6kg of C02 reportedly released in the creation and transportation of jeans, she decided not to buy any clothes in 2010. "So far I have managed to stick to my resolve. Of course, this is the last thing that my garment worker in Dhaka wants. After all, if she wasn't paid tuppence a piece to make T-shirts, how else might she be obliged to make her living?"
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