The system, which is licensed by grocery chains, was developed by a group of independent doctors and expertsMost of the time it's pretty intuitive. Then why do we need it, you ask.
not all NuVal scores are that obvious. Regular Jif peanut butter has a score of 20, while Reduced Fat Jif peanut butter — seemingly healthier — is only rated at seven. Although the reduced fat version is lower in fat, it contains more sugar and sodium to make up for the accompanying reduced taste.