- Kids preferred the taste of the cereals with cartoons
- They preferred boxes labeled “Healthy Bits” more than “Sugar Bits”
- They most preferred “Healthy Bits” with a cartoon
- They least preferred “Sugar Bits” without a cartoon
Cracked explains some of the problems with food advertising that doesn’t mean a thing. Winners include “Real” food, “Fat Free,” “All Natural” and “Less…” (warning: I wouldn’t say the language is strong … it’s on unnecessary steroids)
Some products don't even make it clear what they have less fat than. A York Peppermint Patty claims "As Always... 70% Less Fat!" Cool! I'll cancel my situps! But after searching the bag for actual context, I found that their 70% less fat is 70% less fat than "the average of the leading chocolate candy brands*." No [kidding], York Peppermint Patty. I kind of figured toothpaste had fewer calories than nougat.
Still curious, I searched for the other end of that asterisk and saw, "*3 grams of fat per 41 gram serving vs. 11 grams of fat in the average of the leading chocolate candy brands." I'm not a mathematician, but those leading candy brands are more than 25% pure fat. Do you want a medal for defeating that?